Top 5 Social Networking Apps on iOS in Kenya Q4 2022

In Q4 2022, the performance of the top 5 social networking applications on the iOS platform in Kenya varied significantly in terms of weekly downloads, revenue, and active users. Here is a detailed look at their trends:

Skype experienced a mixed performance. Weekly revenue peaked at $237 in mid-October before declining to $140 by the end of December. Downloads remained relatively stable, hovering around 240 to 285 per week. The number of active users saw minor fluctuations, starting at 6.7K in late September and ending at 6.3K in late December.

Hashtag Expert: AI Captions showed a notable decline in performance throughout the quarter. Weekly revenue reached a high of $296 in mid-October but dropped significantly to $27 by the last week of December. Downloads followed a similar trend, decreasing from 141 weekly downloads in late September to 89 by the end of December. Active users also saw a slight decline, starting at 340 and ending at 259.

Numero: Second Phone Number had a steady performance with some fluctuations. Weekly revenue peaked at $169 in late November but dropped to $72 by the end of December. Downloads increased from 33 in late September to a peak of 79 in late November, before settling at 38 in the last week of December. Active users showed a gradual increase, peaking at 257 in late November before ending the quarter at 207.

Grindr - Gay Dating & Chat exhibited a varied performance. Weekly revenue fluctuated, peaking at $211 in the last week of December. Downloads remained relatively stable, with a slight increase from 65 in late September to 59 by the end of December. Active users saw a general upward trend, starting at 1.5K in late September and reaching 1.6K by the end of December.

Facebook from Meta Platforms, Inc. maintained a strong presence. Weekly revenue was consistent, peaking at $106 in late September and settling around $71 by the end of December. Downloads showed a steady pattern, averaging around 1.5K to 1.8K per week. The number of active users remained exceptionally high, starting at 258K in late September and ending at 264K in the final week of December.

These insights offer a comprehensive view of the performance of the leading social networking apps in Kenya for Q4 2022. For more detailed analytics and insights, visit Sensor Tower.